PROJECT HIGHLIGHTS
- Qualitative User Research for Design System DevelopmentIn this project, our research team helps the design team to audit, and give feedback to the current design system and library to make it more relevant and easy-to-operate for our micro segments users.
- Utilizing Jobs-to-be-done as tool for product prioritizationWhen a tech product have so many features and offerings in its backlog, companies often gets to research team to help them prioritize on key features that might bring the maximum impact. In this project, we’re dissecting user needs and systematically ranks them via quantitative survey in order to help product teams think about what’s really essential to build next.
- Building an inclusive banking for the micro segmentsMicro segments made up a huge majority of Indonesians, at least based on the latest country sensus. Yet, this segment is often the hardest to target for financial inclusion. In this project, we partner with the biggest bank in Indonesia to help address this issue. The research and design efforts, resulted in a product idea that wins an interaction design award, and help the bank to include more micro segments across the country.
PROJECT ARCHIVE
- Qualitative User Research for Design System Development
- Utilizing Jobs-to-be-done as tool for product prioritization
- Building an inclusive banking for the micro segments
- Helping a Company Create the Best Snack Product
Stay tuned for other project stories here…
*For a wider examples of previous projects, give me a nudge via the contact me page, or LinkedIn.