ABOUT ME
Hi, I’m Mahendra Gudhakesa
I am a Jakarta-based researcher. Currently doing work on the field of UX research and design, with usual focus on qualitative research. I graduated University majoring in Civil Engineering (don’t get me started on how I got there), before finally indulge my interest in social sciences, and a horizontal career path.
I spent most of my professional days working in Marketing Research Industry before I finally made the leap to the field of UX and Product Research. I like to observe people. I enjoy making sense on why they behave like they do, or connect brands and businesses to their customers. Not only have worked with big multinational companies, often times I can be found working with small businesses and startups building great experiences and stories.
Throughout my life, I have been lucky enough to work with business owners, creative people, designers, musicians, writers, photographers, film makers, tech startups, or even data scientists. I am always looking for opportunities to collaborate and to create stuff.
Look at some highlight of my projects.
Some of the key activities I do:
Ethnography
In-depth, contextual, participatory research approach to unearth deep understanding and insights. Discovery and innovation research for new product / service development.
Photojournalism
Bringing the users’ stories closer to your eyes, increase visibility, exposure, empathy, and wonders of new discoveries
Design & Product Research
Working closely with your team, prioritizing user problems, measuring product performances. Building better UX, optimize usability and usefulness of the product
Some public speaking / mentoring experience
- Introduction to UX Research – Mentify Batch 3, by Giza Lab (2020)
- Idea Validation in Midst of Pandemic – Bina Nusantara University Incubator Program (2020)
- Data Utilization for Business Metrics Improvement, and Organizational Transformation – for BCA Region 4 Office (2020)
- Kickstarting a Career in Research – GoAcademy X Brawijaya University
Other works and detailed material available upon request
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